Peloton
Fitness Shop
The Story
Rainbow stripes and stationary bikes in the window. Exercise as aspiration, sold with a smile and a yellow sign that promised transformation through sweat. The showroom floor had mirrored walls and a demonstration area where an instructor in a headband led impromptu cycling classes. The leaderboard was a chalkboard on the wall, and your monthly subscription was a loyalty punch card.
Visual Details
- Stationary bikes displayed on raised wooden platforms
- Rainbow stripe accent walls in red, orange, yellow, and blue
- Mirrored back wall reflecting the showroom
- Chalkboard leaderboard with riders' names and miles
- Motivational posters in groovy 1970s typography
