Huel
Nutrition Shop
The Story
Complete nutrition, earth-toned and earnest. The shelves were lined with brown paper bags of powder and hand-labelled vitamin jars, and a chalkboard behind the counter listed every macro in every serving. The shopkeeper wore a lab coat and spoke about optimal nutrition with the zeal of a convert. The future of food looked like brown powder and good intentions, and somehow, it tasted better than you expected.
Visual Details
- Apothecary-style glass jars on open wooden shelving
- Chalkboard nutrition charts with hand-drawn diagrams
- Earth-toned packaging in kraft paper and olive green
- Clean white tile backsplash behind a mixing station
- Hanging macrame plant holders with trailing ferns
