International
Editions

Tokyo. London. Paris.

What if today's biggest brands had opened their doors in the world's most iconic cities — back in 1974? Same Kodachrome warmth. Different streets. Different stories.

3
Cities
45
Storefronts
1974
Time Period
⛩️

Tokyo, 1974

Neon and nostalgia collide on the narrow streets of Shinjuku. Between vending machines and cherry blossoms, today's biggest brands find a home in hand-painted wooden signage and warm tungsten glow.

Supreme in 1970s Tokyo Tokyo
Supreme
Streetwear Drop Shop
Harajuku before Harajuku knew what hype was.
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Apple in 1970s Tokyo Tokyo
Apple
Computer Store
Akihabara's first personal computer boutique.
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Netflix in 1970s Tokyo Tokyo
Netflix
Video Rental
Late-night Betamax rentals in neon-lit Shinjuku.
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Spotify in 1970s Tokyo Tokyo
Spotify
Record Store
City pop and jazz kissaten meets vinyl curation.
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LEGO in 1970s Tokyo Tokyo
LEGO
Construction Toy Emporium
Plastic bricks meet Japanese precision craftsmanship.
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Patagonia in 1970s Tokyo Tokyo
Patagonia
Outdoor Adventure Outfitters
Fuji-bound hikers stocking up on fleece and purpose.
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Balenciaga in 1970s Tokyo Tokyo
Balenciaga
Fashion House
Avant-garde couture on Omotesando, decades early.
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Tesla in 1970s Tokyo Tokyo
Tesla
Electronics Showroom
Electric dreams in the land of the bullet train.
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LOEWE in 1970s Tokyo Tokyo
LOEWE
Leather Goods Atelier
Spanish leather craft meeting Japanese wabi-sabi.
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Off-White in 1970s Tokyo Tokyo
Off-White
Deconstructed Fashion Workshop
"FASHION" in quotes, naturally, on a Shibuya side street.
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Palace in 1970s Tokyo Tokyo
Palace
Skateboard & Streetwear
South London skate culture exported to Harajuku.
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Salomon in 1970s Tokyo Tokyo
Salomon
Alpine Sports Equipment
Trail gear for Japan's mountain obsessives.
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KITH in 1970s Tokyo Tokyo
KITH
Fashion Boutique
Ronnie Fieg's curated sneaker temple, Tokyo chapter.
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HOKA in 1970s Tokyo Tokyo
HOKA
Performance Running Shoe Store
Cushioned soles for marathon-mad Tokyo runners.
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Little Moons in 1970s Tokyo Tokyo
Little Moons
Ice Cream Parlour
Mochi ice cream comes home to where it all began.
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🏰

London, 1974

Red telephone boxes, black cabs, and Victorian brick facades. On the high streets of Soho and Chelsea, today's brands sit between record shops and pie-and-mash establishments. Punk is brewing. Something is about to happen.

Supreme in 1970s London London
Supreme
Streetwear Drop Shop
Box logo on Carnaby Street, before the punks arrive.
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Apple in 1970s London London
Apple
Computer Store
A different kind of Apple on a rainy London high street.
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Spotify in 1970s London London
Spotify
Record Store
Vinyl discovery next to a red phone box on Denmark Street.
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Netflix in 1970s London London
Netflix
Video Rental
VHS and Betamax on the King's Road, next to the Chelsea Potter.
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Patagonia in 1970s London London
Patagonia
Outdoor Adventure Outfitters
Anoraks for the Lake District, sold on Covent Garden cobbles.
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Oatly in 1970s London London
Oatly
Alternative Dairy Shop
Oat milk in a land that runs on builder's tea.
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LEGO in 1970s London London
LEGO
Construction Toy Emporium
Danish bricks stacked high on a Regent Street shopfront.
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Tesla in 1970s London London
Tesla
Electronics Showroom
An electric car in a city still running on diesel Routemasters.
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Balenciaga in 1970s London London
Balenciaga
Fashion House
Couture rebellion on Bond Street, years before McQueen.
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Palace in 1970s London London
Palace
Skateboard & Streetwear
Southbank skaters finally get their own shop on Brewer Street.
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Gymshark in 1970s London London
Gymshark
Athletic Wear Outfitters
From a Birmingham garage to a London flagship. The dream.
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Monzo in 1970s London London
Monzo
High Street Bank Branch
A hot coral bank card in a city of grey NatWest branches.
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Lucky Saint in 1970s London London
Lucky Saint
Alcohol-Free Beer Hall
The only dry pub in a city that runs on pints.
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Deliveroo in 1970s London London
Deliveroo
Dispatch Centre
Fish and chips to your door, by bicycle courier.
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TRIP in 1970s London London
TRIP
CBD Wellness Dispensary
Calm in a can on a chaotic Portobello Road Saturday.
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🗼

Paris, 1974

Haussmann balconies, wrought-iron railings, and a Citroën 2CV parked outside every boutique. On the boulevards of Le Marais and Saint-Germain, today's brands sit beneath hand-painted signs with an unmistakably French elegance.

Aime Leon Dore in 1970s Paris Paris
Aime Leon Dore
Vintage Menswear Boutique
Queens-bred elegance, perfectly at home in Le Marais.
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Balenciaga in 1970s Paris Paris
Balenciaga
Fashion House
Back where it belongs. Avenue George V, haute couture, forever.
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Supreme in 1970s Paris Paris
Supreme
Streetwear Drop Shop
Box logo meets Bastille. Skate culture with a French accent.
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Apple in 1970s Paris Paris
Apple
Computer Store
Personal computing arrives on the Champs-Elysées.
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Netflix in 1970s Paris Paris
Netflix
Video Rental
New Wave cinema on tape, between a boulangerie and a tabac.
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Jacquemus in 1970s Paris Paris
Jacquemus
Provençal Fashion House
Sun-bleached linen and tiny bags on Rue de Rivoli.
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HOKA in 1970s Paris Paris
HOKA
Performance Running Shoe Store
French-born running shoes, back on home turf.
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LOEWE in 1970s Paris Paris
LOEWE
Leather Goods Atelier
Spanish craftsmanship behind a Parisian façade.
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LEGO in 1970s Paris Paris
LEGO
Construction Toy Emporium
Build your own Eiffel Tower, brick by plastic brick.
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Off-White in 1970s Paris Paris
Off-White
Deconstructed Fashion Workshop
Virgil's vision on Rue Saint-Honoré, rewriting the rules.
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Oatly in 1970s Paris Paris
Oatly
Alternative Dairy Shop
Oat milk in the land of crème fraîche. Brave.
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Patagonia in 1970s Paris Paris
Patagonia
Outdoor Adventure Outfitters
Alpine gear for weekend escapes to Chamonix.
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SKIMS in 1970s Paris Paris
SKIMS
Body Sculpting Boutique
Shapewear chic on the Rue du Faubourg Saint-Honore.
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Spotify in 1970s Paris Paris
Spotify
Record Store
Chanson, ye-ye, and Gainsbourg on vinyl in Saint-Germain.
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Tesla in 1970s Paris Paris
Tesla
Electronics Showroom
Electric ambition parked between 2CVs on a Parisian boulevard.
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