New on the High Street, delivered every Friday. The freshest retro store drops, behind-the-scenes of image creation, and a featured storefront — straight to your inbox.
Every brand added to the collection that week, with full storefront images and the backstory of each retro transformation.
How the images are made. Prompt experiments, rejected concepts, AI techniques, and the creative decisions behind each store.
One featured store explored in depth — its 1970s backstory, hidden details in the image, and the full creative process.
Here's what a typical Friday edition looks like
Friday, February 14, 2026 • Issue #12
The bike goes groovy. We built a full 70s fitness shop with mirrored walls, stationary bikes made of solid steel, and a chalkboard leaderboard.
The hardest store yet. Full prompt breakdown, 14 iterations, and why getting luxury fashion right in the 70s aesthetic was a creative puzzle.
You voted, we delivered. The community's top picks are in, and we're building them. Plus a sneak peek at the earthy, health-food-store aesthetic we're exploring.
Before the minimalism, before the glass cubes. Apple as a neighbourhood electronics shop with wood shelving and hand-lettered price tags.
We shared the exact visual language we use for every store — wood paneling, warm tones, period typography, and the details that sell the illusion.
New stores land every Friday. No spam, no fluff — just beautiful storefronts and the stories behind them.