Patagonia reimagined as a 1970s Outdoor Adventure Shop

Patagonia

Outdoor Adventure Shop

The Story

The smell of canvas and pine hit you the moment you walked in. Racks of colourful windbreakers hung beside coils of climbing rope, and trail maps pinned to every cork board charted routes to places most people only dreamed about. The bearded shopkeeper in flannel had hiked every one of them.

Visual Details

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