Uber
Taxi Dispatch
The Story
A bustling dispatch office where every ride started with a crackle of CB radio static. Drivers pinned their routes on a giant city map while the dispatcher, king of the airwaves, coordinated pickups from a wall of humming radio equipment. The coffee pot never stopped and the meters never lied.
Visual Details
- Wall of CB dispatch radios with glowing dials
- Giant city map with coloured pins for cab locations
- Rotary phones on every desk
- Yellow and brown colour scheme throughout
- Taxi roof lights displayed on a shelf
