Copy-paste email templates for reaching out to brands about custom retro store commissions. Personalise the [bracketed] sections for each brand.
Cold Outreach Emails
First-touch emails to brand marketing teams. Short, visual, low-ask.
The Hook — Short & Visual
Best opener
What if [Brand] had a store in 1974?
Hi [Name],
I run Modern Retro — we use AI to reimagine modern brands as 1970s retail stores. Think Wes Anderson meets Kodachrome nostalgia.
We've created storefronts for 100 brands so far, and I think [Brand] would look incredible as a [store type — e.g. "vintage hi-fi shop" / "neighbourhood boutique" / "corner chemist"].
Here's our gallery: https://modernretro.art
Would [Brand]'s social team be interested in a custom piece? It takes 48 hours and brands use them for social content, office art, and campaign assets.
Happy to create a free concept sketch if you'd like to see [Brand] in the 1970s.
Best,
[Your name]
Modern Retro — modernretro.art
The Social Proof Angle
Mid-funnel
[Brand] in the 1970s — quick idea for your social
Hi [Name],
Quick one — I create AI-generated imagery of modern brands reimagined as 1970s stores. Think photorealistic Kodachrome storefronts, complete with bell-bottom shoppers and hand-painted signage.
Brands like [mention 2-3 relevant brands from the gallery — e.g. "Nike, Glossier, and Patagonia"] are already in our gallery, and the images consistently get strong engagement when shared on social.
I'd love to create a custom [Brand] storefront. Here's what the package includes:
- 1-3 high-res AI images (exterior + interior views)
- Social-ready formats for Instagram, Twitter, LinkedIn
- Campaign captions and suggested post copy
- 48-hour turnaround
Full details: https://modernretro.art/pitch.html
Would you be open to a 10-minute chat about it?
Best,
[Your name]
Modern Retro — modernretro.art
The DM / LinkedIn Message
Social
Hey [Name] — love what [Brand] is doing with [recent campaign/product].
Random thought: I use AI to reimagine modern brands as 1970s stores. Think photorealistic Kodachrome storefronts.
Here's what [similar brand] looks like: [link to store page]
Would [Brand] be interested in one? Makes for great social content. Happy to do a free concept sketch.
modernretro.art
Follow-Up Emails
If no response after 4-5 days.
Gentle Follow-Up
Follow-up #1
Re: What if [Brand] had a store in 1974?
Hi [Name],
Just bumping this in case it got buried. I went ahead and created a rough concept of what [Brand] might look like as a 1970s [store type]:
[Attach or link to a quick concept image if you have one]
No commitment needed — just thought your team might enjoy seeing it. Happy to chat if there's interest.
Best,
[Your name]
The Value-Add Close
Follow-up #2
[Brand] + Modern Retro — one last thought
Hi [Name],
Last note on this — I wanted to share a few ways brands have used their Modern Retro images:
1. Social content — "What if we existed in 1974?" posts that get high organic engagement
2. Office decor — framed giclée prints for HQ/showroom walls
3. Campaign launch hooks — nostalgia tie-ins for product drops or anniversaries
4. Newsletter/blog content — "Our brand through the decades" features
If any of those resonate for [Brand], I'd be happy to put together a custom concept. No cost for the initial sketch.
Either way, thanks for your time.
Best,
[Your name]
Modern Retro — modernretro.art