Modern
Retro

100 Modern Brands Reimagined as 1970s Stores

What if today's biggest brands existed in 1976?

First Edition — 2025

Spotify Supreme Apple Balenciaga Oatly Stripe OpenAI Netflix
Foreword

A World That Never Was

What would Spotify look like as a record store? Could you walk into an OpenAI laboratory? What if Supreme had a 1970s drop shop on the high street?

Modern Retro is a creative experiment that reimagines today's most iconic brands as photorealistic 1970s storefronts. Each image is generated using AI, blending modern brand identities with the warm, analogue charm of Kodachrome film, wood-panelled interiors, and hand-painted signage.

The project began with a simple question: what if the brands that define our digital lives had existed in a world of vinyl, typewriters, and neon? The result is a collection of stores that never were — but somehow feel like they should have been.

This lookbook presents all 100 storefronts, organised into twelve chapters by category. From Silicon Valley tech giants to London streetwear labels, from fintech disruptors to artisan food brands — each one transported to the same sunlit high street, circa 1976.

— Modern Retro, 2025

Contents

I. Tech & AI 15 brands
II. Social Media 9 brands
III. Fashion & Streetwear 11 brands
IV. Food & Drink 13 brands
V. Fintech & Crypto 10 brands
VI. Health & Wellness 6 brands
VII. Fitness & Outdoor 6 brands
VIII. Design Tools 5 brands
IX. Media & Entertainment 11 brands
X. Web3 & NFT 4 brands
XI. Children's 3 brands
XII. Creative Agencies 3 brands
I

Tech & AI

15 Brands

Apple as a 1970s computer store

Apple

Computer Store

The rainbow apple in the window, colourful CRTs on wooden pedestals. A garage dream made storefront before the world caught on.

Google as a 1970s library and information centre

Google

Library & Information

The world's knowledge, card-catalogued. Vintage terminals hum beside wooden shelves in a temple of search.

Microsoft as a 1970s computer store

Microsoft

Computer Store

Psychedelic posters meet blue-screen terminals. A wood-panelled showroom where personal computing felt like the counterculture.

Amazon as a 1970s bookshop

Amazon

Bookshop & Records

Everything from A to Z, but you had to walk there. A cosy corner shop that somehow had exactly what you needed.

OpenAI as a 1970s AI laboratory

OpenAI

AI Laboratory

Tape reels spun and scientists in lab coats demonstrated robotic arms. The future was being built one punch card at a time.

Anthropic as a 1970s research institute

Anthropic

Research Institute

Three researchers in tweed debated the nature of intelligence behind wood-panelled walls. Nobody outside understood it, but everyone agreed it mattered.

Claude Code as a 1970s programming consultancy

Claude Code

Programming Consultancy

Mainframes hummed and punch cards flew in a cramped office where the future of computing was being debugged one printout at a time.

Perplexity as a 1970s reference library

Perplexity

Reference Library

The librarian could answer any question — it just took a few encyclopaedias, a microfiche reader, and an uncanny memory.

Midjourney as a 1970s art emporium

Midjourney

Art Emporium

Customers walked in with words and walked out with masterpieces. Nobody quite understood how.

Notion as a 1970s stationery shop

Notion

Stationery Shop

Notebooks, planners, and typewriters everywhere. A cosy stationery shop where every thought found its place on paper.

HeyGen as a 1970s television studio

HeyGen

Television Studio

Cameras swung into position as the director counted down. Three, two, one — you're live.

ElevenLabs as a 1970s recording studio

ElevenLabs

Recording Studio

Behind soundproof glass, voices were captured in magnetic oxide. Reel-to-reel tapes spun, each labelled with a different name.

Synthesia as a 1970s corporate film studio

Synthesia

Corporate Film Studio

Banks of editing equipment as producers created training films. An actor read from a teleprompter on a small soundstage.

Pika Labs as a 1970s animation studio

Pika Labs

Animation Studio

An animator in round glasses painted frames with meticulous care. Every frame told a story. Every story moved.

Granola as a 1970s dictation service

Granola

Dictation Service

Reel-to-reel tape recorders, brass-handled filing cabinets, and an expert typist turning your board meetings into perfect minutes.

II

Social Media

9 Brands

Instagram as a 1970s photography studio

Instagram

Photography Studio

Vintage cameras in glass cases, Polaroids on clotheslines, and a darkroom you can rent by the hour. Every filter is a real glass lens.

TikTok as a 1970s short film store

TikTok

Short Film Store

60 seconds of magic, sold on Super 8. A cramped shop of bite-sized entertainment before the algorithm chose for you.

Twitter as a 1970s telegram office

Twitter

Telegram Office

Scribble your thought on a card — 280 characters max — and the operators blast it through the pneumatic tubes to every subscriber.

Meta as a 1970s VR research lab

Meta

VR Research Lab

Bulky VR headset prototypes, banks of green-screen terminals, and scientists convinced we will all live inside the machine one day.

YouTube as a 1970s video studio

YouTube

Video Studio

Public access TV station where anyone could book an hour behind the broadcast desk. Wall of CRT screens and an ON AIR light always glowing.

LinkedIn as a 1970s employment agency

LinkedIn

Employment Agency

Professional blue from floor to ceiling. Filing cabinets, suit mannequins, and a typewriter — networking meant walking through the door.

Discord as a 1970s CB radio club

Discord

CB Radio Club

Glowing radio dials and headphones hanging everywhere. A purple-lit den where strangers became friends through crackling frequencies.

Tinder as a 1970s matchmaking bureau

Tinder

Matchmaking Bureau

Speed-dating tables, disco balls, heart bunting, and a giant spinning Rolodex. The hottest matchmaking lounge on the high street.

Bumble as a 1970s dating agency

Bumble

Dating Agency

The most progressive dating agency in town. Ladies make the first introduction, colour-coded profiles in hexagonal shelving.

III

Fashion &
Streetwear

11 Brands

Supreme as a 1970s streetwear drop shop

Supreme

Streetwear Drop Shop

The queue stretched around the block. Inside, a single rack held twenty items. The bouncer decided who got in.

Balenciaga as a 1970s fashion house

Balenciaga

Fashion House

Warm orange light on mannequins in flowing prints. Haute couture behind glass, where fashion was still made by hand.

Off-White as a 1970s deconstructed fashion workshop

Off-White

Deconstructed Fashion Workshop

Industrial zip ties as price tags. Quotation marks on everything. Concrete floors and exposed ductwork.

Jacquemus as a 1970s Provencal fashion house

Jacquemus

Provençal Fashion House

Sun-bleached linen dresses and tiny handbags on whitewashed shelves. Dried lavender scented the air.

LOEWE as a 1970s leather goods atelier

LOEWE

Leather Goods Atelier

The scent of tanned leather filled the room. Artisans hand-stitched bags with century-old techniques.

Palace as a 1970s skateboard and streetwear shop

Palace

Skateboard & Streetwear

Skateboard decks wall-to-wall and hanging from the ceiling. Hoodies, graphic tees, and a boombox blasting from the counter.

Aime Leon Dore as a 1970s vintage menswear boutique

Aimé Leon Dore

Vintage Menswear Boutique

Curated racks of varsity jackets and pleated trousers lined exposed-brick walls. Jazz vinyl spun while the owner pressed creases into linen shirts.

KITH as a 1970s fashion boutique

KITH

Fashion Boutique

Upscale streetwear before streetwear existed. Warm wood, curated racks, and the quiet confidence of knowing what's next.

SKIMS as a 1970s body sculpting boutique

SKIMS

Body Sculpting Boutique

Mannequins in every shade of nude. Seamless shapewear, soft lighting, and nine skin tone colour range.

Gymshark as a 1970s athletic wear outfitters

Gymshark

Athletic Wear Outfitters

Racks of tank tops and sweatbands, all with a shark logo. Polaroid photos of muscular regulars covered the walls.

Alo Yoga as a 1970s yoga studio and activewear

Alo Yoga

Yoga Studio & Activewear

Sunlight streamed through studio windows onto woven mats. Colourful leotards lined the walls and incense curled through the air.

IV

Food & Drink

13 Brands

Oatly as a 1970s alternative dairy

Oatly

Alternative Dairy

Glass bottles of oat milk line the shelves beside sacks of grain. A cheerful milk bar where dairy-free was just called being ahead of the curve.

Erewhon as a 1970s organic grocery emporium

Erewhon

Organic Grocery Emporium

Hand-lettered price tags marked cold-pressed juices at eye-watering prices. A juice bar at the back served wheatgrass shots.

Little Moons as a 1970s ice cream parlour

Little Moons

Ice Cream Parlour

Japanese-inspired mochi parlour with pastel colours, paper lanterns, and rows of perfectly round ice cream balls under glass.

Olipop as a 1970s artisan soda fountain

Olipop

Artisan Soda Fountain

Glass bottles of colourful sodas in a refrigerated display. Chrome fountain taps and a chalkboard menu of flavours.

Poppi as a 1970s prebiotic soda fountain

Poppi

Prebiotic Soda Fountain

Pastel-coloured cans like candy. A soda fountain counter serving fizzy prebiotic drinks in every fruit flavour.

Huel as a 1970s nutrition shop

Huel

Nutrition Shop

Complete nutrition, earth-toned and earnest. A health food store where the future of food looked like brown powder and good intentions.

Lucky Saint as a 1970s alcohol-free beer hall

Lucky Saint

Alcohol-Free Beer Hall

Golden taps poured lager that tasted like the real thing — minus the hangover. GREAT BEER, NO ALCOHOL.

TRIP as a 1970s CBD wellness dispensary

TRIP

CBD Wellness Dispensary

Pastel pink cans behind a clean white counter. Dried hemp flowers in glass jars. Aggressively calming.

REKT as a 1970s rebellious sparkling water bar

REKT

Rebellious Sparkling Water Bar

Neon yellow-green sign blazing in the dark. Colourful sparkling water bottles glowing under black lights. For the fearless.

Liquid Death as a 1970s punk shop

Liquid Death

Punk Shop

Neon-lit and menacing. A dark punk emporium with studded mannequins and canned water stacked like ammunition.

Tony's Chocolonely as a 1970s candy store

Tony's Chocolonely

Candy Store

A psychedelic wonderland of chocolate and colour. Bell-bottomed shoppers browse handmade sweets under kaleidoscopic murals.

Deliveroo as a 1970s dispatch centre

Deliveroo

Dispatch Centre

Wall-sized street map with coloured pins, spinning order tickets, and a dispatcher who knew every shortcut in the A-Z.

Feed Me as a 1970s entertainment magazine office

Feed Me

Entertainment Magazine Office

Emily Sundberg sat at a typewriter surrounded by clippings about movies, music, and TV.

V

Fintech &
Crypto

10 Brands

Stripe as a 1970s payment processing bureau

Stripe

Payment Processing Bureau

Behind brass-grilled counters, clerks processed payments with mechanical efficiency. ALL CURRENCIES ACCEPTED.

Revolut as a 1970s money transfer bureau

Revolut

Money Transfer Bureau

World clocks and exchange rate boards fill the walls. A sleek bureau where money moved across borders with a handshake and a smile.

Monzo as a 1970s high street bank branch

Monzo

High Street Bank Branch

A long wooden counter with brass teller windows. Customers queued with deposit slips while a vault door gleamed at the back.

Wise as a 1970s international money transfer

Wise

International Money Transfer

A huge world map with country pins. Exchange rates on mechanical flip boards. Foreign banknotes counted with practised fingers.

Coinbase as a 1970s cryptocurrency exchange bureau

Coinbase

Cryptocurrency Exchange Bureau

Crypto meets macramé. Wavy patterns and orange tones turn decentralised finance into a neighbourhood institution.

Ledger as a 1970s crypto vault

Ledger

Crypto Vault & Safe Deposit

Hardware devices sat on velvet pillows behind reinforced glass. A wall of safe deposit boxes hummed with cold storage.

MetaMask as a 1970s crypto exchange

MetaMask

Crypto Exchange

Orange neon and CRT terminals behind glass. A cryptocurrency storefront where the future of money was displayed like jewellery.

OpenSea as a 1970s digital art gallery

OpenSea

Digital Art Gallery

A psychedelic rainbow explosion of screens and swirling art. The marketplace of the imagination, long before it went on-chain.

Polymarket as a 1970s prediction bureau

Polymarket

Prediction Bureau

Chalkboards showed odds on everything. The bookmaker behind brass-railed glass had seen every outcome before.

Gumroad as a 1970s independent sellers market

Gumroad

Independent Sellers Market

Each stall belonged to a different creator — handmade zines, knitting patterns, illustration prints.

VI

Health &
Wellness

6 Brands

Oura as a 1970s health technology boutique

Oura

Health Technology Boutique

Sleek metallic rings on velvet cushions in glass cases. Hand-drawn charts of sleep cycles and heart rate on the walls.

Eight Sleep as a 1970s sleep technology showroom

Eight Sleep

Sleep Technology Showroom

Water-cooled mattresses lined the floor like laboratory specimens, each connected to analogue temperature dials.

Calm as a 1970s meditation centre

Calm

Meditation Centre

Cool blues and purples filled the space. A reel-to-reel played nature sounds while customers settled into floor cushions.

WHOOP as a 1970s athletic performance lab

WHOOP

Athletic Performance Lab

Athletes strapped on chunky wrist monitors. Every heartbeat charted on graph paper by a technician in a lab coat.

Neko Health as a 1970s health screening clinic

Neko Health

Health Screening Clinic

A space-age scanning pod hummed gently. The future of healthcare looked reassuringly warm.

Heights as a 1970s brain health apothecary

Heights

Brain Health Apothecary

Glass jars of nootropic herbs lined mahogany shelves. A phrenology head sat on the counter beside a brass microscope.

VII

Fitness &
Outdoor

6 Brands

Peloton as a 1970s fitness shop

Peloton

Fitness Shop

Rainbow stripes and stationary bikes in the window. Exercise as aspiration, sold with a smile and a yellow sign.

HOKA as a 1970s performance running shoe store

HOKA

Performance Running Shoe Store

Oversized cushioned soles like nothing anyone had seen. The shop owner analysed your gait on a small indoor track.

Salomon as a 1970s alpine sports equipment

Salomon

Alpine Sports Equipment

Trail shoes hung from the ceiling on climbing rope. Skis against every wall and an Alpine topographic map behind.

On Running as a 1970s Swiss athletic footwear

On

Swiss Athletic Footwear

A rainbow of running shoes with cloud-shaped soles on minimalist wooden shelves. Clean Swiss design throughout.

Patagonia as a 1970s outdoor adventure

Patagonia

Outdoor Adventure

Climbing ropes, trail maps, and a canoe hanging from the ceiling. Every hiker's dream outfitter, smelling of pine and possibility.

Ring as a 1970s home security equipment

Ring

Home Security Equipment

Chunky doorbells with cameras and speaker grilles. Rows of CCTV cameras and black-and-white security monitors.

VIII

Design Tools

5 Brands

Vercel as a 1970s express dispatch centre

Vercel

Express Dispatch Centre

Pneumatic tubes and conveyor belts moved parcels at impossible speed. Everything arrived exactly on time.

Supabase as a 1970s data storage bureau

Supabase

Data Storage Bureau

Floor-to-ceiling filing cabinets under a green neon glow. Any file retrieved in under thirty seconds, guaranteed.

Figma as a 1970s design prototyping workshop

Figma

Design Prototyping Workshop

Enormous drafting tables with T-squares and Pantone books. Designers collaborated over wireframe sketches pinned to walls.

Canva as a 1970s design template shop

Canva

Design Template Shop

Rolls of colourful paper from floor to ceiling. Customers flipped through ring binders of pre-made layouts.

Miro as a 1970s collaborative planning bureau

Miro

Collaborative Planning Bureau

An enormous whiteboard covered in sticky notes, drawn arrows, and coloured string connecting ideas.

IX

Media &
Entertainment

11 Brands

Substack as a 1970s independent publishing house

Substack

Independent Publishing House

Writers rented desks with typewriters. The printing press ran subscription newsletters direct to readers.

beehiiv as a 1970s newsletter printing press

beehiiv

Newsletter Printing Press

The Linotype machine clattered day and night, cranking out newsletters for a growing list of subscribers.

Exponential View as a 1970s futurist think tank

Exponential View

Futurist Think Tank

Azeem Azhar held court in a wood-panelled reading room, connecting technology, society, and the future.

TBPN as a 1970s broadcast studio

TBPN

Broadcast Studio

Two presenters leaned into chrome microphones as teletype machines hammered out tech news nobody else was covering yet.

Netflix as a 1970s video rental

Netflix

Video Rental

Before streaming, there was browsing. Rows of hand-labelled tapes and the thrill of picking just one for tonight.

Spotify as a 1970s record store

Spotify

Record Store

Vinyl platters glow under art deco ceilings. A listening bar where every album is on display and nothing needs a password.

Sonos as a 1970s hi-fi audio showroom

Sonos

Hi-Fi Audio Showroom

Curtained listening rooms with different speaker setups, all playing the same jazz record for comparison.

Tesla as a 1970s electronics showroom

Tesla

Electronics Showroom

Chrome concept cars meet circuit boards and solar panels. A space-age showroom where the future was powered by blinking lights and big dreams.

Uber as a 1970s taxi dispatch

Uber

Taxi Dispatch

A wall of dispatch radios crackles with ride requests. CB equipment, city maps with pins, and a coffee pot that never stops brewing.

Airbnb as a 1970s travel agency

Airbnb

Travel Agency

Wood-panelled warmth and pinboard destinations. A travel office where every trip was planned face to face.

Duolingo as a 1970s language school

Duolingo

Language School

Flags from every nation and reel-to-reel tape players. A cheerful language school where the world felt smaller one phrasebook at a time.

X

Web3 & NFT

4 Brands

Bored Ape Yacht Club as a 1970s art and collectibles

Bored Ape Yacht Club

Art & Collectibles

Ape portraits on every wall, macramé and curiosities behind glass. An exclusive members' club disguised as a neighbourhood gallery.

Yuga Labs as a 1970s digital art studio

Yuga Labs

Digital Art Studio

Bold rainbow lettering and psychedelic swirls in every window. A creative studio where digital art was still made with paint and a vision.

Pudgy Penguins as a 1970s toy shop

Pudgy Penguins

Toy Shop

Children pressed their faces against the glass. Some penguins were behind the counter, because some were worth more than others.

Doodles as a 1970s art supply shop

Doodles

Art Supply Shop

Rainbow neon and jars of crayons. The artist drew caricatures while you browsed, turning strangers into cartoons.

XI

Children's

3 Brands

Tonies as a 1970s children's audio shop

Tonies

Children's Audio Shop

Colourful character figurines on wooden shelves, each one playing a story when placed on the magic box. Fairy lights and storybook murals.

Yoto as a 1970s audio card shop

Yoto

Audio Card Shop

Floor-to-ceiling card racks like a library catalogue. Listening stations with child-sized headphones and a cosy bean bag corner.

LEGO as a 1970s construction toy emporium

LEGO

Construction Toy Emporium

Mountains of colourful bricks spilled from enormous wooden bins. Children pressed faces against glass display cases.

XII

Creative
Agencies

3 Brands

Lucky Generals as a 1970s advertising agency

Lucky Generals

Advertising Agency

A diverse team argued passionately over campaign layouts. Reel-to-reel tapes of radio ads played in the background.

Uncommon as a 1970s creative workspace bureau

Uncommon

Creative Workspace Bureau

Shared desks in a beautifully designed space. Fresh flowers, barista coffee, and meeting rooms named after design movements.

Ace of Hearts as a 1970s creative agency

Ace of Hearts

Creative Agency

Three founders ran the most talked-about creative shop on Carnaby Street, with mood boards, playing cards, and Northern Soul on the turntable.

Modern Retro

100 modern brands. One imaginary high street. A world that never was — but should have been.

modernretro.art
AI-Generated Storefronts
Created with fal.ai & Flux

Concept, Curation & Direction
Mike Litman

First Edition — 2025

All images generated using artificial intelligence.
No real stores were harmed in the making of this lookbook.