What if Synthesia Existed in the 1970s?

Imagine walking down a busy high street in 1974. Between the record shops and the laundrettes, you spot something unexpected: a corporate film production studio called Synthesia. It shouldn't exist — not for another few decades — but here it is, fitting in perfectly among the brown brick and hand-painted signage of the era.

Banks of editing equipment lined the walls as producers created training films and corporate presentations. On a small soundstage, an actor read from a teleprompter while cameras rolled — one performance that would be duplicated across dozens of regional versions.

The Details That Sell the Illusion

Every Modern Retro storefront is built from the visual language of the 1970s — warm tungsten lighting, Kodachrome film tones, wood panelling, and period typography. Here's what makes the Synthesia store feel authentic:

• Banks of film editing equipment
• Small corporate soundstage
• Teleprompter and camera setup
• Training film reels on shelves
• Regional version dubbing booth

The Absurdity Factor

Part of the charm of Modern Retro is the contrast between what a brand does today and what it would have been in the 70s. Synthesia as a corporate film production studio is wonderfully absurd — the kind of shop you'd walk past without a second glance, never knowing that decades later it would become something entirely different.

That tension between the familiar and the impossible is what makes these images work. They're not parodies — they're love letters to an era when everything was a bit more tactile, a bit more human, and a lot more orange.