What if Doodles Existed in the 1970s?

Imagine walking down a busy high street in 1974. Between the record shops and the laundrettes, you spot something unexpected: a art supply shop called Doodles. It shouldn't exist — not for another few decades — but here it is, fitting in perfectly among the brown brick and hand-painted signage of the era.

The rainbow neon sign said it all — this was where colour came to play. Walls covered in playful illustrations, jars of crayons on every surface, and a spinner rack of postcards that could make anyone smile. The artist in the tie-dye shirt drew caricatures while customers browsed, turning strangers into cartoons for the price of a coffee.

The Details That Sell the Illusion

Every Modern Retro storefront is built from the visual language of the 1970s — warm tungsten lighting, Kodachrome film tones, wood panelling, and period typography. Here's what makes the Doodles store feel authentic:

• Rainbow neon DOODLES sign in the window
• Walls covered in playful hand-drawn illustrations
• Jars of crayons, markers, and pastels
• Spinner rack of postcards
• Paper mobiles hanging from the ceiling

The Absurdity Factor

Part of the charm of Modern Retro is the contrast between what a brand does today and what it would have been in the 70s. Doodles as a art supply shop is perfectly natural — the kind of shop you'd walk past without a second glance, never knowing that decades later it would become something entirely different.

That tension between the familiar and the impossible is what makes these images work. They're not parodies — they're love letters to an era when everything was a bit more tactile, a bit more human, and a lot more orange.